The Blue Ocean - web design, print design, communications and photography from SouthCoast Massachusetts.

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Case Studies
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Falmouth Academy

Project scope: web design & development

falmouthacademy.org

Falmouth Academy—an academically rigorous, co-ed day school for grades 7 to 12 located in Falmouth, MA—wanted to create a new website presence that would not only reflect the philosophy of the school, but make use of interactive tools to expand their communications with students, parents, alumni, and prospective families.

Using the ExpressionEngine content management system, The Blue Ocean designed a clean, standards-compliant website that allows Falmouth Academy administrators and teachers to easily update site content on a daily basis. Features of the new site include events calendar and news sections that, to the delight of students and parents alike, automatically publish and remove content on the site based on date and time. The information on the Falmouth Academy site is always fresh and ever changing.

The Blue Ocean also integrated PayPal ecommerce so that the school can inexpensively collect donations via the website. Another deliverable was a newsletter template developed to complement the design of their new website, further enabling Falmouth Academy to better reach their constituents.

All of these changes meant an exponential increase in the amount of web traffic to the Falmouth Academy website. This visitor activity is monitored by FA staff, using the Google Analytics software that The Blue Ocean implemented to track user behavior. They can correlate website traffic spikes to both web initiatives as well as their offline radio and print campaigns, effectively gauging their overall marketing efforts.

Falmouth Academy has a passionate internal staff managing the daily content of their website. While The Blue Ocean’s website tools provided the proper foundation for them, their enthusiasm to embrace the web as a communications tool has made theirs an outstanding success story. The Blue Ocean values its partnerships with motivated clients like these.